Titles on: Consumer marketing
- (PRODUCT) RED (A)
- (PRODUCT) RED (B)
- Ad Spending: Growing Market Share
- Advance Selling for Services
- Advertising and Promotion Management, Fourth Edition, Video Index
- Advertising and Promotion Management, Third Edition, Video Index
- Affinity Labs, Inc.
- Agilent Technologies
- Alberto-Culver Co.: Calm 2
- Alberto-Culver Co.: Subdue
- Alessi: Evolution of an Italian Design Factory (A)
- Alessi: Evolution of an Italian Design Factory (B)
- Alessi: Evolution of an Italian Design Factory (C)
- Alessi: Evolution of an Italian Design Factory (D)
- Allied Van Lines, Inc.
- American Airlines' Value Pricing (A)
- American Airlines' Value Pricing (B)
- American Airlines' Value Pricing (C)
- American Basketball League: The Last Chapter
- American Dream
- American Legacy: Beyond the Truth Campaign
- And Now, a Word from Our Sponsor
- Anderson Clayton Foods (A)
- Anderson Clayton Foods (B)
- Apple Computer, Inc.: Think Different, Think Online Music
- Aqualisa Quartz: Simply a Better Shower, Spanish Version
- Aqualisa Quartz: Simply a Better Shower
- Assessing the Chinese Palate: American Securities Capital (A)
- Astra Sports, Inc. (A)
- Astra Sports, Inc. (B)
- Avatar-Based Marketing
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- Babbage's: America's Software Headquarters
- Bank One and Increased Consumer Credit
- BayFunds
- Beatrice Companies, Inc.
- Bella Beauty Products, Inc. (C), Assignment Sheet
- Bella Beauty Products, Inc. (C)
- Bella Beauty Products, Inc. (D)
- Bella Beauty Products, Inc. (E)
- Binney and Smith, Inc.: The Fun Center Program
- Birth of the Swatch
- Black & Decker Corp.: Household Products Group (A)
- Black & Decker Corp.: Household Products Group (A1)
- Black & Decker Corp.: Household Products Group, Brand Transition, Spanish Version
- Black & Decker Corp.: Household Products Group, Brand Transition
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
- Blurring the Lines: Why It's Time to Rethink Marketing
- Boost Your Marketing ROI with Experimental Design
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