Titles on: Consumer behavior
- A Practical Guide to Conjoint Analysis
- AT&T Long Lines: Marketing Telemarketing (A)
- Ad Lib: When Customers Create the Ad
- Advance Selling for Services
- All-American Beer: A Case of Inferior Standard (Taste) Prevailing?
- Analyzing Consumer Perceptions, Spanish Version
- Analyzing Consumer Perceptions
- Analyzing Consumer Preferences, Spanish Version
- Analyzing Consumer Preferences
- Apple Stores
- Aqualisa Quartz: Simply a Better Shower, Spanish Version
- Aqualisa Quartz: Simply a Better Shower
- Audi 5000 and Unintended Acceleration
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- BMWFilms, Spanish Version
- BMWFilms
- Best Shoe Co., Inc.
- Bioriginal Food and Science Corp.
- Boston Celtics--1997-98: The Comeback Begins
- Boston Celtics: Turnaround Marketing--1997
- Branded by the Past
- Brands and Branding, Spanish Version
- Brands and Branding
- Breeze in the Face
- Building Loyalty in Business Markets
- Burt's Bees: Leaving the Hive
- CIBA-GEIGY Agricultural Division
- California Prune Advisory Board (A)
- Campbell Soup Company: A Leader in Continuous Replenishment Innovations
- Can Patients Drive the Future of Health Care?
- Cape Wind
- Capital One: Leveraging Information-Based Marketing
- Case for Brand Loyalty
- Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
- City of Dallas
- Clairol Skin Machine (C)
- Club Mediterranee, Spanish Version
- Club Mediterranee
- Clust.com: Dream More and Pay Less, Spanish Version
- Clust.com: Dream More and Pay Less
- Co-opting Customer Competence
- Comcast Corp.
- Coming Battle for Customer Information
- Competing on the Eight Dimensions of Quality
- Consumer Analysis
- Consumer Credit: The Next Crisis
- Customer Has Escaped
- Customer-Centric Pricing: The Surprising Secret for Profitability
- Customers in Health Care
- Daisy (A): The Women's Shaving Market
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