Titles on: Business marketing
- Blurring the Lines: Why It's Time to Rethink Marketing
- Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell (Hardcover)
- Building Loyalty in Business Markets
- Bush Boake Allen
- Business Marketing Course Overview
- Centra Software
- Color Kinetics, Inc. (A)
- Color Kinetics, Inc. (B)
- Customer Benefit Stack
- Customer Management Strategy in Business Markets
- Customer Migration and Customer Types
- Customer Value Measurement at Nortel Networks--Optical Networks Division
- DiscoverWhy
- Five Rules for Retailing in a Recession
- Handleman Co.
- Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers, Spanish Version
- Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers
- Hospital Visitors Ask for More Shopping Outlets
- Hyundai Motor Co.
- KONE: The MonoSpace Launch in Germany
- Linking Customer Management Effort to Profits
- Mainland China's Travel Liberalisation and Hong Kong's SMEs in Late 2003
- Managing Markets Module Note
- Managing a Customer Relationship over Time
- Marketing Moves: A New Approach to Profits, Growth, and Renewal (Hardcover)
- Millennial Net
- Monitoring the Health of Customer Relationships
- Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong
- Note on Customer Management
- OfficeTiger
- Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee
- Reinventing Ericsson
- StorageNetworks: Restarting a Public Company (A)
- StorageNetworks: Restarting a Public Company (B)
- The Tourism Time Bomb
- ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
- ThoughtWorks (B)
- Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (Hardcover)
- Verne Global: Building a Green Data Center in Iceland
- Z Corp.
 
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