Titles on: Branding
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- A Rose by Any Other Name
- Albert Heijn
- Anaheim Ducks (A): Three Eras of Professional Hockey in Anaheim
- Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions
- Are the Strategic Stars Aligned for Your Corporate Brand?
- Arthur D. Little in China: A Whole New Ball Game
- Avatar-Based Marketing
- B2B Branding: A Financial Burden for Shareholders?
- BASF: Corporate Advertising for 1992
- Banco Real: Banking on Sustainability
- Bank One: The Uncommon Partnership
- Banyan Tree: Sustainability of a Brand During Rapid Global Expansion
- Braun: The Syncro Shaver (B)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
- Burt's Bees: Leaving the Hive
- CUC and HFS: Corporate Identity for a "Merger of Equals"
- Caffeine with a Conscience
- Can This Brand Be Saved?
- Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
- Changing Corporate Identity: The Case of a Regional Hospital
- Charles River Velocity
- Chocolates El Rey
- Citigroup: Re-Branding in 2007 (A)
- Citigroup: Re-Branding in 2007 (B)
- Claiborne Asks Web Surfers to Name New Line
- Club Atletico Boca Juniors
- Colgate Max Fresh: Global Brand Roll-Out
- Computer Power Group: Designing Brand Architecture
- Concha y Toro
- Corporate Branding
- Creating a Corporate Identity for a $20 Billion Start-up: Lucent Technologies
- Cunard Line Ltd.: Managing Integrated Marketing Communications
- Cycles of Corporate Branding: The Case of the LEGO Co.
- Dove: Evolution of a Brand
- Employee Brand
- Hugo Boss AG
- Hyundai and Kia: Automobile Branding in China
- Infinite Asset: Managing Brands to Build New Value (Hardcover)
- Integrating Digital: Kodak's Image and the Internet
- Intel 2006: Rising to the Graphics Challenge
- Internal Branding at Yahoo!: Crafting the Employee Value Proposition
- Keeping to the Fairway
- Kenny Kahn at Muzak (A)
- Kenny Kahn at Muzak (B)
- Kit Hindrichs at Pentagram (B)
- Kit Hinrichs at Pentagram (A)
- L.L.Bean: The Making of an American Icon (Hardcover)
- LG Chemical: Capacity Expansion and Product Mix in China
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