Titles on: Brand management
Results 201 - 249:
- Security Capital Pacific Trust: A Case for Branding
- See Your Brands Through Your Customers' Eyes
- Selecting a New Name for Security Capital Pacific Trust
- Selling the Brand Inside
- Shanshan Enterprise: Reform Pioneer of China's Garment Industry
- Should You Launch a Fighter Brand?
- Sirtris Pharmaceuticals: Living Healthier, Longer
- Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley
- Sony Ericsson: Marketing the Next Music Phone
- Sony EyeToy
- Spanning Silos: The New CMO Imperative
- Sports Sponsorship to Rally the Home Team
- Starbucks Coffee Company in the 21st Century
- Starting a Business
- Steinway & Sons: Buying a Legend (A)
- Stella Artois in the U.K.
- Strategic Corporate Social Responsibility as Global Brand Insurance
- Subaru of America
- Swatch Group: On Internet Time
- Talk About Brand Strategy
- Terlato Wines International: Managing Rutherford Hill Merlot in a Post-Sideways Market
- The Birth of the Swatch, Spanish Version
- The Evolving Role of the CMO
- The Global Brand Face-Off
- The Phantom of the Opera
- The Swatch Group: On Internet Time, Spanish Version
- The Value of a Broader Product Portfolio
- Three Questions You Need to Ask About Your Brand
- Tiffany & Co.
- Tiffany & Company
- Toyota: Repositioning the Brand in Europe (A)
- Toyota: Repositioning the Brand in Europe (B)
- Toyota: Repositioning the Brand in Europe (C)
- UNICEF
- Umpqua Bank: Managing the Culture and Implementing the Brand
- UnME Jeans: Branding in Web 2.0
- United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered (Hardcover)
- VOSS Artesian Water from Norway
- ViniBrasil: New Latitude Wines
- Vipp A/S
- Virgin.com
- Walt Disney Internet Group Japan's Dimo Project
- Westin Hotels and Resorts: Operations of a Lifestyle Experience
- What Are Brands Good For?
- What Becomes an Icon Most?
- What Is Luxury Without Variety?
- Yum! Brands, Inc: A Corporate Do-Over
- eBrands: Building an Internet Business at Breakneck Speed (Hardcover)
- elBulli: The Taste of Innovation
 
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