Titles on: Brand management
- "Asia's World City": Hong Kong's New Identity
- (PRODUCT) RED (A)
- (PRODUCT) RED (B)
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- A Rose by Any Other Name
- A-Rod: Signing the Best Player in Baseball
- Academia Barilla
- Acer in 2001: The Reorganisation
- Achieving the Ideal Brand Portfolio
- Agilent Technologies
- Air Miles Canada: Rebranding the Air Miles Rewards Program
- Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
- Alpine Confections: The Making of Something Sweet
- Amnesty International
- Avatar-Based Marketing
- BBC Worldwide: Global Strategy
- BP Oil International (C): Brand Image Program
- BP Oil International: Brand Image Program (A)
- BP Oil International: Brand Image Program (B)
- Bank One: The Uncommon Partnership
- Ben & Jerry's: Preserving Mission & Brand Within Unilever
- Best Buy Inc. - Dual Branding in China
- Bimbo Group and Papalote Museo del Nino
- Birth of the Swatch
- Blockbuster Entertainment Corp.: Growth Strategies for 1995
- Blue Ocean Strategy: From Theory to Practice
- Boots: Hair-Care Sales Promotion
- Boston Beer Co.: Light Beer Decision
- Brand Confusion
- Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell (Hardcover)
- Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
- Brand Report Card
- Branding Citigroup's Consumer Business
- Brands and Branding, Spanish Version
- Brands and Branding
- Bringing a Dying Brand Back to Life
- Brioni
- British Airways and Short-Haul Competition (A)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
- Building A+ Brands (HBR Article Collection)
- Building Brand Community on the Harley-Davidson Posse Ride
- Building Brands Without Mass Media
- Building a Strong Services Brand: Lessons from Mayo Clinic
- Burberry
- By Any Other Name
- CEMEX: Rewarding the Egyptian Retailers
- Canada Goose Inc.: At a Retail Crossroads
- Capital One: Launching a Mass Media Campaign
- Caterpillar: Working to Establish "One Voice"
 
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