Titles on: Brand equity
- Agilent Technologies: Organizational Change (A)
- Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (A)
- Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (B)
- Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (C)
- Apple Computer, Inc.: Think Different, Think Online Music
- Are the Strategic Stars Aligned for Your Corporate Brand?
- Blue Ocean Strategy
- Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell (Hardcover)
- Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
- Brand Report Card
- Bringing a Dying Brand Back to Life
- Brioni
- Building A+ Brands (HBR Article Collection)
- Bumble and bumble: Building a Successful Business in Beauty and Fashion
- Cafe de Colombia, Spanish Version
- Cafe de Colombia
- Calvin Klein, Inc. vs. Warnaco Group, Inc.
- Claiborne Asks Web Surfers to Name New Line
- Computer Power Group: Designing Brand Architecture
- Corporate Identity
- Costco Companies, Inc.
- Culinarian Cookware: Pondering Price Promotion
- Customer-Centered Brand Management (HBR OnPoint Enhanced Edition)
- Customer-Centered Brand Management
- Defensive Marketing: How a Strong Incumbent Can Protect Its Position
- Dimensions of Brand Equity for Nestle Crunch Bar, A Research Case
- Disney Consumer Products: Marketing Nutrition to Children
- Friendly Fenway Program: The Value of Experience Enhancement
- Getting Brand Communities Right
- Giant Consumer Products: The Sales Promotion Resource Allocation Decision
- Got Slogan? Guidelines for Creating Effective Slogans
- Grey Worldwide: Strategic Repositioning Through CRM
- Harvard Business Review on Brand Management (Paperback)
- Hidden Wealth in B2B Brands
- If Brands Are Built over Years, Why Are They Managed over Quarters?
- Introducing New Coke
- Is Your Brand at Risk?
- Laboratorios Maver: Tapsin, Building a Brand in Chile
- Making Cool Brands Hot
- Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
- Managing Martha Stewart
- Manchester Products: A Brand Transition Challenge
- Marketing Malpractice: The Cause and the Cure
- Martha Stewart Living Omnimedia (A), Spanish Version
- Martha Stewart Living Omnimedia (A)
- Mining Gold in Not-for-Profit Brands
- Momentum: How Companies Become Unstoppable Market Forces (Hardcover)
- Mountain Man Brewing Co.: Bringing the Brand to Light
- Naming the Edsel (Condensed), Spanish Version
- Naming the Edsel (Condensed)
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