Titles on: Advertising strategy
- 911 Emergency Number in New York (A)
- 911 Emergency Number in New York (B)
- 911 Emergency Number in New York (C)
- Active Detergent
- Ad Council's AIDS Campaign (A): Advertising Strategy
- Ad Council's AIDS Campaign (B): Program Adoption
- Ad Lib: When Customers Create the Ad
- Ad Spending: Maintaining Market Share
- Advertising Advantage (Paperback)
- Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
- Advertising Council Teen Alcoholism Campaign: Research and Strategy
- Advertising Council: Corporate Strategy
- Alco Beverage Co. and Moderation Advertising, Addendum
- Alco Beverage Co. and Moderation Advertising
- Anderson Clayton Foods (A)
- Anderson Clayton Foods (B)
- Archdiocese of New York
- Attractors: Building Mountains in the Flat Landscape of the World Wide Web
- Authenticity: What Consumers Really Want (Hardcover)
- Building Brands Without Mass Media
- Butcher Polish Co.: Sales Strategy for a Small Manufacturer
- Buzz on Buzz (HBR OnPoint Enhanced Edition)
- Buzz on Buzz
- CDI Auto Game: Bored Motor
- CDI Auto Game: Hoaxwagon
- CDI Auto Game: Myococca, Inc.
- CDI Auto Game: Schmazda
- CDI Auto Game: Team Leader's Guide
- Canadian Tire: Selecting a Social Marketing Program
- Capital Cities/ABC, Inc: Spot Sales
- Capital One: Launching a Mass Media Campaign
- Carnation Foods Co. Ltd. (C)
- Carter Automotive Group, Spanish Version
- Carter Automotive Group
- Casual Male: Off-Price Men's Apparel Retailing
- Catalina Marketing Corp.
- Champions of Competition vs. the Breakfast of Champions: The Case of Ready-to-Eat Cereals
- Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
- Charles Schwab Corp.: Introducing a New Brand
- Comprehensive Accounting Corp.--1982
- Creating the Most Frightening Company on Earth: An Interview with Andy Law of St. Luke's
- Cutting Edge: Gillette's Journey to Global Leadership (Hardcover)
- Dewar's (A): Brand Repositioning in the 1990s
- Dewar's (B): Preliminary Results of the Repositioning Campaign
- Dewar's (C): Exploring New Media Opportunities
- Digital Angel, Spanish Version
- Digital Angel
- Double Jeopardy of Sales Promotions
- Du Darfst (A)
- Du Darfst (B)
 
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