Titles on: Ads; Endorsements; DAGMAR
- Ad Council's AIDS Campaign (A): Advertising Strategy
- Ad Council's AIDS Campaign (B): Program Adoption
- Ad Spending: Growing Market Share
- Adtel Ltd.
- Advertising Advantage (Paperback)
- Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
- Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
- Advertising Council Teen Alcoholism Campaign: Research and Strategy
- All-American Beer: A Case of Inferior Standard (Taste) Prevailing?
- Allied Van Lines, Inc.
- Bank of America: An Exploratory Study of the Women's Market
- Barack Obama: Organizing for America 2.0
- Beatrice Companies, Inc.
- Beef Industry Council: "Beef--Real Food for Real People" Campaign
- Benetton: The "United Colors" Communications Campaigns
- British Airways
- Buzz on Buzz (HBR OnPoint Enhanced Edition)
- Buzz on Buzz
- Cable News Network
- Cafe de Colombia
- Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
- Charles Schwab Corp.: Introducing a New Brand
- Concept of the Marketing Mix
- Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
- Creative Advertising: Sunday Communications Ltd.
- Dewar's (A): Brand Repositioning in the 1990s
- Dewar's (B): Preliminary Results of the Repositioning Campaign
- Dewar's (C): Exploring New Media Opportunities
- Do Better at Doing Good
- Francis, Berther and Alfreed
- Friendly Ice Cream Corp.: Advertising Strategy for New England
- Gardenburger Advertising Strategy (B)
- General Motors Continental N.V.: Netherlands Branch (A)
- General Motors Continental N.V.: Netherlands Branch (B)
- Gillette Co.: Dry Idea Advertising (A), The Creative Problem
- Gillette Co.: Dry Idea Advertising (A), Video Introduction
- Gillette Co.: Dry Idea Advertising (B), The Bake-Off
- Gillette Co.: Dry Idea Advertising (B), Video Introduction
- Grey Advertising/Canada Dry Account
- How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
- Indian Head Mills, Inc.
- Listerine Antiseptic (A)
- Listerine Lozenges
- Make Yourself Heard: Ericsson's Global Brand Campaign
- Maria Sharapova: Marketing a Champion (A)
- Maria Sharapova: Marketing a Champion (B)
- Michigan Consolidated Gas Co.
- Mismanagement of Advertising
- Murrayhill, Inc.
- National Pork Producers Council: "Pork--The Other White Meat" Campaign
View Results: [1-50] [51-84]
 
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