Titles by: Wendy Schille
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- British Airways: "Go for It, America!" Promotion (B)
- British Airways: "The World's Biggest Offer"
- Calling For Cash: The Massachusetts Lottery 900-Number Decision
- Close-Up on Toothpaste: Some Notes on the Category
- G. Heileman Brewing Co. (A): Power Failure at PowerMaster
- G. Heileman Brewing Co. (B): The "Nightline" Decision
- G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster
- Magic Johnson: Endorsements "After"...?
- Sizing Up Bottled Ketchup: Some Notes on the Category
- Tofu: An Ancient Food Source Seeks to De-Yuckify Itself
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