Titles by: Stephen H. Star
- Active Detergent
- CHANNEL POLICY
- Case of the Test Market Toss-up
- Communications Policy
- Communications Policy, Spanish Version
- Competitive Analysis
- Daisy (A): The Women's Shaving Market
- Daisy (B): Researching the Women's Shaving Market
- Daisy (C): Positioning
- Daisy (D): Designing a Test Market
- Gillette Safety Razor Division: Blank Cassette Project
- Hartmann Luggage Co.
- Honeywell Information Systems: 1974 Advertising Program (A)
- Information Bank
- L'eggs Products, Inc. (Condensed)
- Londontown Corp.
- MAN OF THE HOUSE, INC.
- MARKETING PROCESS
- Marketing and Its Discontents
- Mitco Corp.
- Note on Marketing Arithmetic and Related Marketing Terms
- ORGANIZATION STRATEGY: A MARKETING APPROACH (HARDCOVER)
- POLYCAST TECHNOLOGY CORP
- Rockwell International Microelectronic Product Division
- TRADE ANALYSIS
 
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