Titles by: Stephen A. Greyser
- ADVERTISING: ATTACKS AND COUNTERS
- ARE WOMEN EXECUTIVES PEOPLE?
- ASSOCIATED FOODS, INC.
- Air Canada: Organizing for Public Relations and Media Relations (A)
- Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
- Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
- Allied Van Lines, Inc.
- American Basketball League: The Last Chapter
- Archdiocese of New York
- Audi 5000 and Unintended Acceleration
- BASF: Corporate Advertising for 1992
- BEECH AIRCRAFT CORP. (B)
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- BUSINESS AND POLITICS--1964
- BUSINESS AND POLITICS--1968
- BUSINESS IS ADAPTING TO CONSUMERISM
- BUSINESS OF MANAGING THE ARTS
- BUSINESSMEN LOOK HARD AT ADVERTISING
- BUSINESSMEN RE ADVERTISING: "YES, BUT ..."
- Bank One and Increased Consumer Credit
- Bank One: The Uncommon Partnership
- Bank of America Sports Sponsorship
- Becel Margarine
- Beech Aircraft Corp. (A)
- Beef Industry Council: "Beef--Real Food for Real People" Campaign
- Benetton: The "United Colors" Communications Campaigns
- Beresford Packaging, Inc. (A)
- Beresford Packaging, Inc. (B)
- Boston Celtics--1997-98: The Comeback Begins
- Boston Celtics: Turnaround Marketing--1997
- Brent Spar Incident: "A Shell of a Mess"
- British Airways: "Go for It, America!" Promotion (A)
- British Airways: "Go for It, America!" Promotion (B)
- British Airways: "The World's Biggest Offer"
- CASE OF THE BEFUDDLED BREWERS
- CASE OF THE PART-TIME POLITICIAN
- CASE OF THE UNPLANNED PROMOTION
- CASE OF THE UNPRODUCTIVE PRODUCTS
- COMMODITY CHEMICAL CO.
- CUC and HFS: Corporate Identity for a "Merger of Equals"
- Calizona Valley Power and Light Co.
- Calling For Cash: The Massachusetts Lottery 900-Number Decision
- Close-Up on Toothpaste: Some Notes on the Category
- Coniston vs. Gillette: Communications in a Proxy Fight
- Coors and "60 Minutes"
- Corporate News in the Los Angeles Times
- Crafted with Pride in U.S.A. Council
- Creating a Corporate Identity for a $20 Billion Start-up: Lucent Technologies
- Cunard Line Ltd.: Managing Integrated Marketing Communications
- DIALOGUE THAT NEVER HAPPENS
 
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