Titles by: Robert D. Buzzell
- Amana Microwave Ovens
- Applied Materials, Inc.: Etch Products Division (A)--Regionalization and Reorganization
- Applied Materials, Inc.: Etch Products Division (B)
- Becton Dickinson & Co.: VACUTAINER Systems Division, Decision Analysis Supplement
- CIBA-GEIGY Pharmaceuticals Division: Multinational Strategic Planning
- Can You Standardize Multinational Marketing?
- Chloride Lighting: Strategies for Emergency Lighting in Europe
- Citibank: Marketing to Multinational Customers
- Costly Bargain of Trade Promotion
- Designing Multinational Marketing Programs
- E.I. DU PONT DE NEMOURS & CO.: MEASUREMENT OF THE EFFECTS OF ADVERTISING
- Fisher-Price: Benelux
- Friendly Ice Cream Corp.: Advertising Strategy for New England
- General Electric Microwave Ovens
- General Foods Corp.: Dessert Toppings Strategy
- Giovanni Buton: International Marketing Strategy
- Harley-Davidson Motor Co.: A New Beginning?
- Harley-Davidson: Marketing Strategy for Motorcycles--1977
- Hess's, Inc.
- Hills Department Stores
- Hoffman Breweries Ltd. (A)
- Hoover: Multinational Product Planning
- IS MARKETING A SCIENCE?
- Impact of Strategic Planning on Profit Performance
- Is Vertical Integration Profitable?
- Litton Microwave Ovens
- MARKET FOR ELECTRIC HOUSEWARES IN THE GERMAN FEDERAL REPUBLIC 1965
- MATING BEHAVIORAL SCIENCE AND SIMULATION
- MIDWEST MOTORS AND CONTROLS INC: DEVELOPMENT OF A MARKETING PROGRAM FOR NUMERICAL CONTROLS
- Market Share - A Key to Profitability
- Marketing 1995: A Scenario
- Marketing in an Electronic Age (Hardcover)
- Microwave Ovens: The Japanese Manufacturers
- Microwave Ovens: The Retail Brands
- Multinational Marketing and Competitive Strategy
- NOTE ON THE MINICOMPUTER INDUSTRY IN 1978 WITHDRAWN 9/84 USE 585-038
- Norton Villiers Triumph Ltd.
- Note on Market Definition and Segmentation
- Note on Market Definition and Segmentation, Spanish Version
- Note on the Microwave Oven Industry
- Note on the Motorcycle Industry--1975
- PRIME COMPUTER, INC. WITHDRAWN 9/84 USE 585-038
- PRINCESS HOUSEWARES GMBH (A)
- PROCTER & GAMBLE CO.: "DOWNY" FABRIC SOFTENER
- PRODUCT PROFITABILITY
- Polaroid France S.A.
- Prime Computer, Inc.
- SYNTEX LABORATORIES (A): USING PMD SOFTWARE ON IBM PS/2 MODEL 70, SOFTWARE NOTE
- Stouffer Hotels & Resorts: Competitive Strategy
- Stouffer Hotels & Resorts: Strategy for the 1990s
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