Titles by: Rajiv Lal
- Best Buy Co., Inc.: Customer-Centricity
- Best Buy Co., Inc.: Customer-Centricity, Spanish Version
- British Airways and Short-Haul Competition (A)
- Callaway Golf Co.
- Callaway Golf Co., Spanish Version
- CarMax
- Chapters.ca
- Charles Schwab Corp.: Introducing a New Brand
- Citizens Bank
- Documentum, Inc.
- ETrade Securities, Inc.
- First USA and Internet Marketing
- Freeport Studio
- GetConnected.com
- Giant-Carlisle
- Go Mobile
- Guru.com
- HP Consumer Products Business Organization: Distributing Printers via the Internet
- HP Consumer Products Business Organization: Distributing Printers via the Internet, Spanish Version
- HP: The Computer is Personal Again
- Harrah's Entertainment, Inc.
- Harrah's Entertainment, Inc., Spanish Version
- Hudson's Bay Co.
- Intuit QuickBooks
- Ito-Yokado: The Challenge of Apparel
- JCPenney: An Historical Shift Toward Centralization
- L.L. Bean: A Search for Growth
- Lees Supermarkets: Customer Loyalty Programs
- Liz Claiborne, Inc.
- Mahindra & Mahindra: Creating Scorpio
- Managing Marginal New Products
- Net.Genesis, Inc.
- Nordstrom: The Turnaround
- Novartis AG: The U.S. Lamisil Switch
- Novartis U.S. in 2001: Improving Execution
- Omnitel Pronto Italia
- Omnitel Pronto Italia, Spanish Version
- Orchard Supply Hardware Stores
- Overview of the Japanese Apparel Market
- Parisian Revival
- Parisian: Productivity and Selling Cost
- Peabody Simpson at the Crossroads
- Purolator Courier Ltd.
- Sears, Roebuck and Co.
- Shoppers' Stop Group (SSG)
- SmithKline Beecham (SB)
- Staples: Back to the Future
- Takashimaya in Transition
- Tanpin Kanri: Retail Practice at Seven-Eleven Japan
- Tanpin Kanri: Retail Practice at Seven-Eleven Japan, Spanish Version
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