Titles by: Norman Klein
- Activity-Based Management at Stream International
- BASF: Corporate Advertising for 1992
- Bankers Trust: The Quest for Institutional Creativity (A)
- Bankers Trust: The Quest for Institutional Creativity (C), Bankers Trust: More Bad News
- Benetton: The "United Colors" Communications Campaigns
- Brent Spar Incident: "A Shell of a Mess"
- British Airways: Using Information Systems to Better Serve the Customer
- British Airways: Using Information Systems to Better Serve the Customer, Spanish Version
- Calizona Valley Power and Light Co.
- Captain Jack's
- Chemical Bank: Implementing the Balanced Scorecard
- Coniston vs. Gillette: Communications in a Proxy Fight
- Coors and "60 Minutes"
- Corporate News in the Los Angeles Times
- Du Pont: Corporate Advertising for 1992
- Eastern Airlines: The "Fight Back" Campaign
- Effective Argument
- GTE: Writing a Speech to Investors
- Giant Effort to Inform Consumers
- Giddings & Lewis: In Search of the Cutting Edge (A)
- Giddings & Lewis: In Search of the Cutting Edge (B)
- Giddings & Lewis: In Search of the Cutting Edge (C)
- Giddings & Lewis: In Search of the Cutting Edge (D)
- Giddings & Lewis: In Search of the Cutting Edge (E)
- Gillette vs. Coniston: Communications in a Proxy Fight
- Hamilton Test Systems, Inc.
- Hydro-Quebec: In Pursuit of the Great Whale
- Intel's Pentium: When the Chips are Down (A)
- Investor Relations at AT&T
- Mazda: Corporate Public Relations in the United States
- NASA After Challenger: Restoring an Image
- Navistar International Corp.: Charting a New Course
- New England Brown Egg Council Takes on Salmonella
- News and No Comment at Emery Air Freight
- No Smoking Story
- Note on High-Commitment Work Systems
- PPG: Developing a Self-Directed Work Force (A)
- PPG: Developing a Self-Directed Work Force (B)
- PPG: Developing a Self-Directed Work Force (C)
- Perrier Recall: A Source of Trouble
- Perrier Recall: A Source of Trouble, Spanish Version
- Perrier Relaunch
- Philip Morris Companies' "Bill of Rights" Sponsorship Program
- Philip Morris Companies' "Bill of Rights" Sponsorship Program, Responses
- Please Pass the NOTSALT
- Primerica Corp. (A): How American Can Discovered Primerica
- Primerica Corp. (B)
- Ritz-Carlton: Using Information Systems to Better Serve the Customer
- Ritz-Carlton: Using Information Systems to Better Serve the Customer, Spanish Version
- Siemens Corp. (A): Corporate Advertising for 1992
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