Titles by: N. Craig Smith
- Anheuser-Busch
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
- CIBA-GEIGY Pharmaceuticals: Pharma International
- Campbell Soup Co. and the Federal Trade Commission
- Corporate Social Responsibility: Whether or How?
- Kodak and Polaroid: Consumer Compensation
- Massachusetts Lottery
- Note on Pharmaceutical Marketing Practices in the Third World
- Note on Pharmaceutical Marketing Practices in the Third World (Edited)
- PepsiCo and Madonna
- Rossin Greenberg Seronick & Hill, Inc. (A)
- Rossin Greenberg Seronick & Hill, Inc. (B)
- Rossin Greenberg Seronick & Hill, Inc. (C)
- Satanic Verses (A)
- Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
- Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid
- Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
- Strategic Approach to Managing Product Recalls
- Suzuki Samurai, Supplement
- Suzuki Samurai: The Roll-Over Crisis
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