Titles by: Lisa R. Klein
- BayFunds
- Dewar's (A): Brand Repositioning in the 1990s
- Dewar's (B): Preliminary Results of the Repositioning Campaign
- Dewar's (C): Exploring New Media Opportunities
- Johnson & Johnson Merck Consumer Pharmaceuticals Co.: The Launch and Rise of Pepcid AC
- Pepcid AC: Racing to the OTC Market
- TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com
- Virtual Vineyards
 
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