Titles by: John A. Quelch
- A Strategic Approach to Managing Product Recalls
- ACCION International
- AT&T USADirect In-Language Service: India
- Air Miles
- Aladdin Knowledge Systems
- Amnesty International
- Amway Japan Ltd.
- Archdiocese of New York
- Astra Sports, Inc. (A)
- Astra Sports, Inc. (B)
- BRAC
- Bajaj Auto Ltd.
- Bausch & Lomb: Regional Organization
- Bayer AG (A)
- Bayer AG (B)
- Better Marketing at the Point of Purchase
- Black & Decker Corp.: Household Products Group, Brand Transition
- Black & Decker Corp.: Household Products Group, Brand Transition, Spanish Version
- Brands vs. Private Labels: Fighting to Win
- Bringing Customers into the Boardroom
- British Airways
- British Airways, Spanish Version
- CIBA-GEIGY Pharmaceuticals: Pharma International
- CIGNA Worldwide
- Cable News Network
- Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
- Chemical Bank: The Pronto System
- Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
- Chevron Corp.: Corporate Image Advertising
- Chipman-Union, Inc.: Odor-Eaters Socks
- Colgate-Palmolive Co.: The Precision Toothbrush
- Computron, Inc. (2006)
- Customizing Global Marketing
- DHL Worldwide Express
- Daewoo's Globalization: Uz-Daewoo Auto Project
- David Del Curto S.A., Spanish Version
- Disney Consumer Products in Lebanon
- EMDICO (A)
- EMDICO (B)
- Extend Profits, Not Product Lines
- Extend Profits, Not Product Lines (HBR OnPoint Enhanced Edition)
- Gallo Rice
- Gallo Rice, Spanish Version
- General Foods Corp.: The Product Management System
- General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
- General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
- Gillette Indonesia
- Gillette Indonesia, Spanish Version
- Goodyear: The Aquatred Launch
- Goodyear: The Aquatred Launch, Spanish Version
 
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