Titles by: Gail McGovern
- Bringing Customers into the Boardroom
- Cabo San Viejo: Rewarding Loyalty
- Companies and the Customers Who Hate Them
- Fidelity: What to Do for an Encore?
- G.I. JOE: Marketing an Icon
- Grafica, Inc.: Winning the New Jersey Lottery (A)
- Grafica, Inc.: Winning the New Jersey Lottery (B)
- Grafica, Inc.: Winning the New Jersey Lottery (C)
- Kinko's
- Note on Managing Customers
- Outsourcing Marketing
- VOSS Artesian Water from Norway
- Virgin Mobile USA: Pricing for the Very First Time
 
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