Titles by: F. Asis Martinez-Jerez
- Accounting for Business Combinations: Acquisition Method
- Accounting for Business Combinations: Purchase Method
- Bancaja: Developing Customer Intelligence (A)
- Bancaja: Developing Customer Intelligence (B)
- Bankinter: Deploying the Mortgage Simulator to the Branches
- Bankinter: Deploying the Mortgage Simulator to the Branches, Spanish Version
- Bankinter: Growing Through Small and Medium Enterprises
- Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach
- Basic Techniques for the Analysis of Customer Information Using Excel: A Step-by-Step Approach
- CEMEX: Rewarding the Egyptian Retailers
- Caja Espana: Managing the Branches to Sell (B)
- Caja Espana: Managing the Branches to Sell (B), Spanish Version
- Caja Espana: Managing the Branches to Sell (A)
- Caja Espana: Managing the Branches to Sell (A), Spanish Version
- Central Bank: The ChexSystems(SM) QualiFile(R) Decision
- Ciclon de Alicante
- Creating Meaning for the Customer: The Case of GMACI
- Gucci Group: Freedom within the Framework
- Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century
- Henkel Iberica (A)
- Henkel Iberica (B)
- Infosys' Relationship Scorecard: Transformational Partnerships
- Internet Customer Acquisition Strategy at Bankinter
- Internet Customer Acquisition Strategy at Bankinter, Spanish Version
- Johnson & Johnson: The Case for Promotion Workbench
- Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
- Keane's Acquisition of Metro Information Services (A)
- Keane's Acquisition of Metro Information Services (B)
- Lawson: Becoming the Community Store of 9,000 Communities
- Lifefont: The Case for Retail Driver, Spanish Version
- Lifefont: The Case for RetailDriver
- MercadoLibre.com
- Millions of Customers and the Search for a Business: The Challenge of IRC-Hispano
- Musimundo
- Neck & Neck: Leveraging the Club Neck Information
- Nutricia Middle East: Measuring Sales Force Effectiveness
- ProntoWash: Washing the World's Cars to a Tango Beat
- Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel
- Staying the Course: The Credit Crisis and the SME Division at Bankinter
- Strategic Outsourcing at Bharti Airtel Ltd.
- Strategic Outsourcing at Bharti Airtel Ltd. One Year Later
- Understanding Customer Profitability at Charles Schwab
 
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