Titles by: Alvin J. Silk
- American Airlines' Value Pricing (A)
- American Airlines' Value Pricing (B)
- American Airlines' Value Pricing (C)
- BayFunds
- Brand Valuation Methodology: A Simple Example
- Dewar's (A): Brand Repositioning in the 1990s
- Dewar's (B): Preliminary Results of the Repositioning Campaign
- Dewar's (C): Exploring New Media Opportunities
- How to Compete in Stagnant Industries
- Johnson & Johnson Merck Consumer Pharmaceuticals Co.: The Launch and Rise of Pepcid AC
- Note on Power Analysis and Statistical Conclusion Validity
- Note on Reliability and Attitude Measurement
- Note on Statistical Tests for a Randomized Matched Pair Experimental Design
- Notes on Factor Analysis
- Notes on Scalogram Analysis
- Notes on Stratified Sampling Design
- Notes on Thurstone Scaling
- Pepcid AC: Racing to the OTC Market
- Philip Morris: Marlboro Friday (A)
- Philip Morris: Marlboro Friday (A), Spanish Version
- Philip Morris: Marlboro Friday (B)
- Questionnaire Design and Development
- RiceSelect
- Virtual Vineyards
- Vistakon: 1 Day Acuvue Disposable Contact Lenses
- Vistakon: 1 Day Acuvue Disposable Contact Lenses, Spanish Version
- What Is Marketing? (Paperback)
 
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