Harvard Business Publishing

Please click on the choices below to learn more about this product.

When You Shouldn't Go Global

Author(s): Marcus Alexander and Harry Korine

DOI: 10.1225/R0812E

• Learn More or Purchase This Article
• Related Titles on This Subject
  • Competitive strategy
    • "The Mother of All (Pricing) Battles": The 1992 Airline Price War
    • 24 Hour Fitness
    • A.1. Steak Sauce: Lawry's Defense
    • Advanced Competitive Strategy: Integrating the Enterprise, Course Introduction for Students
    • More...
  • Expansion
    • A Crack in the Mug: Can Starbucks Mend It?
    • AFP Provida
    • Accel Partners' European Launch
    • Air Miles
    • More...
  • International business
    • "The American Challenge:" Europe's Response to American Business
    • 2003 HBR List: Breakthrough Ideas for Tomorrow's Business Agenda
    • 3i Group plc
    • A Technical Note on Corruption
    • More...
• Other Items by the Authors
  • Marcus Alexander
    • Corporate Strategy: The Quest for Parenting Advantage
    • What's Wrong with Strategy?
    • Winning the Globalization Game, 2nd Edition (HBR Article Collection)
  • Harry Korine
    • Winning the Globalization Game, 2nd Edition (HBR Article Collection)
• Current Issue of HBR
• Subscribe to Harvard Business Review
• HBR Article Collections

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?