Harvard Business Publishing

Please click on the choices below to learn more about this product.

Amango Project: Taking Online DVD Rental to Germany

Author(s): Marc Sachon

DOI: 10.1225/IES157

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Customer satisfaction
    • Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
    • Angels and Devils: Best Buy's New Customer Approach (A)
    • Angels and Devils: Best Buy's New Customer Approach (B)
    • Beating the Market with Customer Satisfaction
    • More...
  • Product life cycle
    • Beware of Old Technologies' Last Gasps
    • Break Free from the Product Life Cycle
    • Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
    • Match Your Sales Force Structure to Your Business Life Cycle
    • More...
  • Supply chain management
    • "mi adidas" Mass Customization Initiative
    • 21st Century Supply Chain (HBR Collection)
    • Achieving Excellence in Global Sourcing
    • Achilles' Heel of Supply Chain Management
    • More...
• Other Items by the Author
  • Aldi: A German Retailing Icon
• Business Fundamentals Series
• View All Cases

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?