Harvard Business Publishing

Please click on the choices below to learn more about this product.

ECM Group: Improving Global Marketing Productivity

Author(s): David J. Arnold

DOI: 10.1225/599055

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Advertising
    • (PRODUCT) RED (A)
    • (PRODUCT) RED (B)
    • Ad Lib: When Customers Create the Ad
    • Ad Spending: Growing Market Share
    • More...
  • Advertising media
    • Active International
    • AllAdvantage: Fall of 2000
    • Blogging at BzzAgent
    • Blogging: A new play in your marketing game plan
    • More...
  • Economies of scale
    • Auto Collection: Ford's Better Idea for Selling Cars and Trucks
    • BAT Case: Putting Tech Support on the Fast Track
    • Central Parking
    • Globalization of Markets
    • More...
  • International marketing
    • 3M Chile: Health Care Products (A)
    • 3M Chile: Health Care Products (B)
    • @Hoc: Leveraging Israeli Technology in the United States
    • AB Sandvik Saws & Tools: The Ergo Strategy
    • More...
  • More...
• Other Items by the Author
  • Amway Japan Ltd.
  • Can Selling Be Globalized?: The Pitfalls of Global Account Management
  • Global Beer
  • Grupo Elektra
  • More...
• Business Fundamentals Series
• View All Cases

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?