Harvard Business Publishing

Please click on the choices below to learn more about this product.

Volkswagen of America: Audi 5000 (A)

Author(s): Stephen A. Greyser and Robert J. Kopp

DOI: 10.1225/591065

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Advertising campaigns
    • Ad Council's AIDS Campaign (A): Advertising Strategy
    • Ad Council's AIDS Campaign (B): Program Adoption
    • Ad Spending: Growing Market Share
    • Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
    • More...
  • Advertising strategy
    • Ad Lib: When Customers Create the Ad
    • Ad Spending: Maintaining Market Share
    • Archdiocese of New York
    • Attractors: Building Mountains in the Flat Landscape of the World Wide Web
    • More...
  • Consumer marketing
    • (PRODUCT) RED (A)
    • (PRODUCT) RED (B)
    • Advance Selling for Services
    • Affinity Labs, Inc.
    • More...
  • Marketing
    • 3M ESPE AG: Managing Intellectual Property in the Dental Impression Materials Market
    • A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
    • A Manager's Guide to Human Irrationalities
    • A Note on Sizing the Sales Force
    • More...
  • More...
• Other Items by the Authors
  • Stephen A. Greyser
    • Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
    • American Basketball League: The Last Chapter
    • American Basketball League: The Last Chapter
    • Archdiocese of New York
    • More...
  • Robert J. Kopp
    • BP Oil International (C): Brand Image Program
    • BP Oil International: Brand Image Program (A)
    • BP Oil International: Brand Image Program (B)
    • Dunfey Hotels Corp.
    • More...
• Business Fundamentals Series
• View All Cases

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?