Harvard Business Publishing

Please click on the choices below to learn more about this product.

PSI India--Will Balbir Pasha Help Fight AIDS? (B)

Author(s): Elie Ofek

DOI: 10.1225/507058

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Advertising strategy
    • Ad Council's AIDS Campaign (A): Advertising Strategy
    • Ad Council's AIDS Campaign (B): Program Adoption
    • Ad Lib: When Customers Create the Ad
    • Ad Spending: Maintaining Market Share
    • More...
  • AIDS
    • ACHAP (African Comprehensive HIV/AIDS Partnerships): The Merck/Gates Initiative in Botswana
    • AIDS Is Your Business
    • AIDS in Brazil
    • Anglo American (A)
    • More...
  • Communication strategy
    • A Note on Management Communication: Module Four
    • A Note on Management Communication: Module One
    • A Note on Management Communication: Module Three
    • A Note on Management Communication: Module Two
    • More...
  • Consumer behavior
    • A Practical Guide to Conjoint Analysis
    • Advance Selling for Services
    • All-American Beer: A Case of Inferior Standard (Taste) Prevailing?
    • Analyzing Consumer Perceptions
    • More...
  • More...
• Other Items by the Author
  • AMD: A Customer-Centric Approach to Innovation
  • AMD: A Customer-Centric Approach to Innovation
  • AmorePacific
  • AmorePacific
  • More...
• Business Fundamentals Series
• View All Cases

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?