Harvard Business Publishing

Please click on the choices below to learn more about this product.

Soft Drink Industry in 1986

Author(s): Constance L. Irwin, Edward J. Hoff, and Michael E. Porter

DOI: 10.1225/389169

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Advertising
    • (PRODUCT) RED (A)
    • (PRODUCT) RED (B)
    • Ad Lib: When Customers Create the Ad
    • Ad Spending: Growing Market Share
    • More...
  • Brands
    • "Asia's World City": Hong Kong's New Identity
    • A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
    • AARP and AARP Services, A Multi-Sector Approach to Social Change
    • Academia Barilla
    • More...
  • Competitive strategy
    • "The Mother of All (Pricing) Battles": The 1992 Airline Price War
    • 24 Hour Fitness
    • A.1. Steak Sauce: Lawry's Defense
    • Advanced Competitive Strategy: Integrating the Enterprise, Course Introduction for Students
    • More...
  • Industry structure
    • "Non-Globalization" of Innovation in the Semiconductor Industry
    • AMB Consolidation
    • AUCNET: TV Auction Network System
    • Activision: The 'Kelly Slater's Pro Surfer' Project
    • More...
  • More...
• Other Items by the Authors
  • Constance L. Irwin
    • Coca-Cola vs. Pepsi-Cola (A)
    • Coca-Cola vs. Pepsi-Cola (B)
    • Coca-Cola vs. Pepsi-Cola (C)
    • Note on the U.S. Soft Drink Industry in 1986
  • Edward J. Hoff
    • Customizing Global Marketing
    • Hattori-Seiko and the World Watch Industry in 1980
    • Jamestown Co.
    • Nestle S.A.: International Marketing (A)
    • More...
  • Michael E. Porter
    • 10 Must-Read Articles from HBR
    • AFP Provida
    • Asociacion Colombiana de Industrias Plasticas (Acoplasticos)
    • Atlas Electrica: International Strategy
    • More...
• Business Fundamentals Series
• View All Cases

Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples     Want to Add This Link to Your Site?