Please click on the choices below to learn more about this product.

Dewar's (B): Preliminary Results of the Repositioning Campaign

Author(s): Alvin J. Silk and Lisa R. Klein

DOI: 10.1225/596085

• Learn More or Purchase This Case
• Related Titles on This Subject
  • Advertising campaigns
    • Ad Council's AIDS Campaign (A): Advertising Strategy
    • Ad Council's AIDS Campaign (B): Program Adoption
    • Ad Spending: Growing Market Share
    • Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
    • More...
  • Advertising strategy
    • Ad Spending: Maintaining Market Share
    • Archdiocese of New York
    • Authenticity: What Consumers Really Want (Hardcover)
    • Building Brands Without Mass Media
    • More...
  • Beverages
    • A Hundred-Year War: Coke vs. Pepsi--1890s-1990s
    • ASIMCO: The Alliance Brewing Group
    • Adolph Coors in the Brewing Industry
    • Andina Bottling Co.
    • More...
  • Brands
    • Academia Barilla
    • Alessi: Evolution of an Italian Design Factory (C)
    • Alessi: Evolution of an Italian Design Factory (D)
    • Amnesty International
    • More...
  • More...
• Other Items by the Authors
  • Alvin J. Silk
    • American Airlines' Value Pricing (A)
    • American Airlines' Value Pricing (B)
    • American Airlines' Value Pricing (C)
    • BayFunds
    • More...
  • Lisa R. Klein
    • BayFunds
    • Dewar's (A): Brand Repositioning in the 1990s
    • Dewar's (C): Exploring New Media Opportunities
    • Pepcid AC: Racing to the OTC Market
    • More...
• Visit the Cases Home Page