Please click on the choices below to learn more about this product.

Supercharge Your Sales Force (HBR Article Collection)

Author(s): Erin Anderson, Vincent Onyemah, Jeffrey F. Rayport, Bernard J. Jaworski, Philip Kotler, Neil Rackham, and Suj Krishnaswamy

DOI: 10.1225/1005

• Learn More or Purchase This Article
• What's in Harvard Business Review This Month?
• Subscribe to Harvard Business Review
• Harvard Business Review OnPoint Enhanced Editions
• Related Titles on This Subject
  • Alignment
    • Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair
    • Alignment: Using the Balanced Scorecard to Create Corporate Synergies (Hardcover)
    • Ending the War Between Sales and Marketing
    • Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
    • More...
  • Marketing
    • AMD: A Customer-Centric Approach to Innovation
    • AmorePacific
    • Avaya (A)
    • Avaya (B)
    • More...
  • Sales
    • After the Sale Is Over
    • American Mobile Satellite Corp.
    • Aspects of Sales Management: An Introduction
    • Astra/Merck Group
    • More...
  • Sales management
    • Avaya (C): Implementing Demand Generation in Brazil
    • Avaya (D): Early Results of the Demand Generation Initiative
    • Big to Small: The Two Lives of Barry Nalls
    • Carlyle Japan (A)
    • More...
  • More...
• Other Items by the Authors
  • Erin Anderson
    • How Right Should the Customer Be?
    • How Right Should the Customer Be? (HBR OnPoint Enhanced Edition)
  • Vincent Onyemah
    • How Right Should the Customer Be?
    • How Right Should the Customer Be? (HBR OnPoint Enhanced Edition)
  • Jeffrey F. Rayport
    • Amazon.com (A)
    • Amazon.com (B)
    • Amazon.com (C)
    • Amazon.com (D)
    • More...
  • Bernard J. Jaworski
    • Best Face Forward
    • Best Face Forward (HBR OnPoint Enhanced Edition)
    • Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers (Hardcover)
  • Philip Kotler
    • Ending the War Between Sales and Marketing
    • Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
    • From Sales Obsession to Marketing Effectiveness
    • How the Arts Can Prosper Through Strategic Collaborations
    • More...
  • Neil Rackham
    • Ending the War Between Sales and Marketing
    • Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
  • Suj Krishnaswamy
    • Ending the War Between Sales and Marketing
    • Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)