Please click on the choices below to learn more about this product.

How Right Should the Customer Be? (HBR OnPoint Enhanced Edition)

Author(s): Erin Anderson and Vincent Onyemah

DOI: 10.1225/1001

• Learn More or Purchase This Article
• What's in Harvard Business Review This Month?
• Subscribe to Harvard Business Review
• Harvard Business Review OnPoint Enhanced Editions
• Related Titles on This Subject
  • Alignment
    • Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair
    • Alignment: Using the Balanced Scorecard to Create Corporate Synergies (Hardcover)
    • Ending the War Between Sales and Marketing
    • Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
    • More...
  • Control systems
    • ABB: Accountability Times Two (A)
    • ABB: Accountability Times Two (B)
    • ATH MicroTechnologies, Inc. (A): Making the Numbers
    • ATH MicroTechnologies, Inc. (B)
    • More...
  • Marketing
    • AMD: A Customer-Centric Approach to Innovation
    • AmorePacific
    • Avaya (A)
    • Avaya (B)
    • More...
  • Performance measurement
    • ATH MicroTechnologies, Inc. (C)
    • ATH MicroTechnologies, Inc. (D)
    • ATH MicroTechnologies, Inc. (E)
    • ATH MicroTechnologies: Making the Numbers
    • More...
  • More...
• Other Items by the Authors
  • Erin Anderson
    • How Right Should the Customer Be?
    • Supercharge Your Sales Force (HBR Article Collection)
  • Vincent Onyemah
    • How Right Should the Customer Be?
    • Supercharge Your Sales Force (HBR Article Collection)
• See OnPoint Collections in Which This Article Appears
  • Supercharge Your Sales Force (HBR Article Collection)