Titles on: BUSINESS & ECONOMICS / Marketing / General
- 5,110 Days in Tokyo and Everything's Hunky-Dory: The Marketer's Guide to Advertising in Japan
- A New Archetype for Competitive Intelligence
- Activity-Based Costing for Marketing and Manufacturing
- Adventures in Misplaced Marketing
- Advertising 2.0: Social Media Marketing in a Web 2.0 World
- Advertising and Culture: Theoretical Perspectives
- Advertising and the Transformation of American Society, 1865-1920
- Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
- Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation
- Anatomy of a Business: What It Is, What It Does, and How It Works
- Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
- Behind the Success and Failure of U.S. Export Intermediaries: Transactions, Agents, and Resources
- Bottom Line Competitive Intelligence
- Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
- Cable TV Advertising: In Search of the Right Formula
- Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
- Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
- Chinese Economic Transition and International Marketing Strategy
- Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
- Competitive Cost-Based Pricing Systems for Modern Manufacturing
- Controversies in Competitive Intelligence: The Enduring Issues
- Cost-Effective Marketing Research: A Guide for Marketing Managers
- Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
- Creating and Managing International Joint Ventures
- Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
- Creating Corporate Audio-Visual Presentations: How to Commission and Manage Successful Projects
- Creating In-House Sales Training and Development Programs: A Competency-Based Approach to Building Sales Ability
- Customer Fraud and Business Responses: Let the Marketer Beware
- Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
- Demography for Business Decision Making
- Developing and Leading the Sales Organization
- Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
- Doing Business in Newly Privatized Markets: Global Opportunities and Challenges
- Doing Business in Today's India
- Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America
- Drop Shipping as a Marketing Function: A Handbook of Methods and Policies
- Dynamics of Marketing in African Nations
- Effective Human Resource Management in the Sales Force
- Emerging Trends in Sales Thought and Practice
- Emotion in Advertising: Theoretical and Practical Explorations
- Empowering the American Consumer: Corporate Responsiveness and Market Profitability
- Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives
- Ethics and Manipulation in Advertising: Answering a Flawed Indictment
- European Retailing's Vanishing Borders
- Exotic Visions in Marketing Theory and Practice
- Experiment-Research Methodology in Marketing: Types and Applications
- Export Marketing Handbook
- Forecasting and Market Analysis Techniques: A Practical Approach
- Fundamentals of Customer-Focused Management: Competing through Service
- Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
- Global E-Commerce and Online Marketing: Watching the Evolution
- Global Perspectives in Marketing
- Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries
- Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
- Growing Your Business in Emerging Markets: Promise and Perils
- Harvesting Minds: How TV Commercials Control Kids
- Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
- Import and Customs Law Handbook
- In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
- Information-Driven Marketing Decisions: Development of Strategic Information Systems
- Integrated Branding: Becoming Brand-Driven Through Companywide Action
- International Consumer Behavior: Its Impact on Marketing Strategy Development
- International Marketing Management
- International Perspectives on Trade Promotion and Assistance
- International Trade in Computer Software
- Internet Resources and Services for International Marketing and Advertising: A Global Guide
- Into--and Out of--The GAP: A Cautionary Account of an American Retailer
- Karaoke Capitalism: Daring to Be Different in a Copycat World
- Lawyer Advertising
- Legal and Economic Regulation in Marketing: A Practitioner's Guide
- Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World
- Lifestyle Market Segmentation
- Lifestyle Marketing: Reaching the New American Consumer
- Lifestyle Marketing: Reaching the New American Consumer
- Lifestyles and Consumer Behavior of Older Americans
- Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print
- Managing Frontiers in Competitive Intelligence
- Market Power and Business Strategy: In Search of the Unified Organization
- Market-Oriented Pricing: Strategies for Management
- Marketing and Economic Development
- Marketing and Entrepreneurship: Research Ideas and Opportunities
- Marketing and Management in the High-Technology Sector: Strategies and Tactics in the Commercial Airplane Industry
- Marketing Channel Development and Management
- Marketing Channel Management: An Instructor's Manual
- Marketing Channel Management: People, Products, Programs, and Markets
- Marketing Exchange Relationships, Transactions, and Their Media
- Marketing Exchange Transactions and Relationships
- Marketing for Nonprofit Organizations: Second Edition
- Marketing in the 21st Century [Four Volumes]
- Marketing Japanese Style
- Marketing Masculinities: Gender and Management Politics in Marketing Work
- Marketing Strategies for the Mature Market
- Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners
- Marketing the Arts
- Marketing to Older Consumers: A Handbook of Information for Strategy Development
- Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
- Marketing's Role in Economic Development
- Marketplace Masters: How Professional Service Firms Compete to Win
- McDonaldization Revisited: Critical Essays on Consumer Culture
- McDonaldization Revisited: Critical Essays on Consumer Culture
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