Assessing the Business Environment: Guidelines For Strategists Roney, C. W.

To have a sound strategy a company must be able to conduct a sound environmental assessment (EA). Executives and managers in all industries need to be able to analyze and anticipate trends in the economy as well as their industries and target markets. But guidance on effective approaches to environmental assessment is scattered among the literature on everything from economics, to marketing, general management and strategy. Meanwhile most executives are uncertain about both current and future prospects for their own commercial environment. Addressing the need for proven EA guidelines, Roney's book offers practical approaches that can help planners develop models detailing the trends, forecasts, and alternative futures which are integral to environmental assessment and thus critical to effective strategic planning.

DOI: 10.1336/1567202357 Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/Q235.aspx

Assessing the Business Environment: Guidelines For Strategists Hardback, 288 pages, $115.00 Copyright ©1999, Quorum Books ISBN: 1-567-20235-7 DOI: 10.1336/1567202357

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