Achieving Successful Organizational Transformation Whitsett, David A. and Burling, Irving R.

This book tells how two successful financial services companies, Century Companies of America and CUNA Mutual Insurance, met the challenges of a changing marketplace by tranforming themselves through joining forces. Cowritten by Century Companies' CEO, the book describes how the boards and executives of the two companies reached the conclusion that affiliation with another company was the best strategy, how they selected each other as partners, how they accomplished the integration of the two organizations, the challenges they faced in doing so, and the lessons learned in the process. Human issues, not technical ones, were the most important in determining the success of organizational transformation, as were the early identification of cultural differences and the development of strategies to integrate those differences.

DOI: 10.1336/1567200265 Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/Q026.aspx

Achieving Successful Organizational Transformation Hardback, 144 pages, $98.95 Copyright ©1996, Quorum Books ISBN: 1-567-20026-5 DOI: 10.1336/1567200265

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