Demography for Business Decision Making Pol, Louis G. and Thomas, Richard K.

Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science.

DOI: 10.1336/1567200141 Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/Q014.aspx

Demography for Business Decision Making Hardback, 288 pages, $119.95 Copyright ©1997, Quorum Books ISBN: 1-567-20014-1 DOI: 10.1336/1567200141

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