Accounting for Corporate Reputation Riahi-Belkaoui, Ahmed and Pavlik, Ellen L.

Focusing on the concepts of corporate social performance and organizational effectiveness, Riahi-Belkaoui and Pavlik explore the nature and importance of reputation signals assigned to U.S. firms. Accounting-based models that can be used to explain and predict these signals, including their own empirical work, are also reviewed. Utilizing a valuable data base provided by Fortune magazine, the authors also assess the market's reaction to the disclosure of reputation signals and the five year (1987-1991) performance of U.S. firms on each of eight key attributes of reputation. They conclude with insights that can be utilized by firms and investors alike.

DOI: 10.1336/0899307175 Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/BKK%252f.aspx

Accounting for Corporate Reputation Hardback, 272 pages, $117.95 Copyright ©1992, Quorum Books ISBN: 0-899-30717-5 DOI: 10.1336/0899307175

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