National Cultures of the World: A Statistical Reference Parker, Philip M.

This work is an examination of "borderless" markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are "culture bound" and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

DOI: 10.1336/0313297703 Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/GR9770.aspx

National Cultures of the World: A Statistical Reference Series: Cross-Cultural Statistical Encyclopedia of the World Hardback, 264 pages, $115.00 Copyright ©1997, Greenwood Press ISBN: 0-313-29770-3 DOI: 10.1336/0313297703

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