- finding a DOI within search engine results, in contrast to today's
world where search engines seldom touch or index the "Invisible Web" of
high-value, published content that is usually inaccessible behind
firewalls, subscription barriers, or the proprietary search engines of
- seeing the DOI enabling copyright clearance transactions for reprint
rights and other permissions requests, courtesy of iCopyright, the newest
company to join the DOI-EB project; and
- demonstrating that the publisher can add new services to the DOI record
at any time and have these new offerings instantly reflected anywhere on
the Web when a user next clicks on that DOI, as exemplified by the new link
"See Current News" which now appears for the first time on the "U.S. v.
Microsoft" book link that we saw previously in other parts of this demo.